Believe it or not, but 31% of the « average Belgian » has never heard of Twitter, and 17% doesn’t know what Airbnb is. The Consumer Connection Survey of UBA, Profacts and BD myShopi shows how much the average marketer differs from the average Belgian.
Social media
69% of all Belgians
use social media weekly
Leaflets
Consumers spend 20 minutes
reading leaflets
Lifestyle
66% of all marketeers
are using Airbnb