Of all media, the paper leaflet is the most appreciated
Consumers come into contact with several media. But through which channel do they prefer to receive advertising? Profacts investigated this on behalf of BD myShopi.
The least intrusive advertising channels are also the most valued: more than 1 in 2 Belgians say that they (very much) like to receive advertising in the form of paper leaflets.
If there has to be a choice between different advertising channels, the paper leaflet is in the lead. 4 out of 10 Belgians choose the advertising leaflet, that is the double of the 2nd best scoring media (email).
Only 15% of respondents say that they have an anti-advertising sticker on their letterbox to prevent them from receiving paper leaflets, whereas the use of ad-blocking tools for online media is higher. 1 in 3 state that they use ad-blockers on the internet and 3 in 10 systematically unsubscribe from advertising emails.
BD myShopi is the number 1 omnichannel activation platform in Belgium, offering more than 50 years of experience in logistics as well as offline and online consumer activation. By approaching consumers through different channels – in-home, on the go, in the letterbox and in-store – we make sure they are inspired to undertake specific actions.
Klein-Mechelen 18a
B-2880 Bornem
T: +32 (0)3 435 93 25
info@bdmyshopi.com
www.bdmyshopi.com
