Every year, market research agency Profacts conducts a study on behalf of BD myShopi that gives more insight into the connection between marketers, media and consumers. We have already gained considerable insights over the past few years about the perception of marketers towards different media and that of consumers. We also looked at in detail at consumer confidence and the most appreciated advertising channels among consumers.

Each survey can be downloaded individually using the buttons above. Below we have selected a few highlights from the various surveys.

77%

of marketers use Instagram
as compared to only 35%
of the average Belgian

33%

of Belgians trust
advertising leaflets
This makes the
door-to-door medium
the most trusted medium.

40%

of Belgian choose a leaflet
as their favourite
advertising medium